Johnathanamz: You said "See, even the disks has DLC now" when Rusty_Gunn posted 2 pictures the first picture of Shivering Isles says expansion pack for Oblivion 2006 Game of the Year. Which I also own as a physical boxed version of the PC version of Shivering Isles.
The second picture of Knights of the Nine says Oblivion DownLoadable Content which is for Knights of the Nine only which is a DLC and also comes with 8 other DLC's and does not include Shivering Isles.
and maybe not rip things out of context? I can also repeat myself, though:
"And that is because it was on CD, not DownLoadable (the DL part of DLC...)
Here is the digital version from Bethesda, called DLC's -
http://www.elderscrolls.com/oblivion/dlc/
Edit - by the way, the second picture you provide as evidence says "Oblivion Downloadable Content Collection" and what is the abbreviation for Downloadable Content? :)"
and the thing you ripped out was a joke reply to his reply to that post. He posted those two pictures as evidence that they where not called DLC's, but then one of them did call it a DLC. See? And the joke was that it was from a disk even...