Posted June 18, 2018
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I remember reading this "research" at the time, it's actually more of a statistic ("we asked 100 people..."), and you are only linking to one of the gazillion articles that interpret that "research" (they apparently asked 4000 people from the UK, so the next question is whether these results are valid for an international market).
In that paper, every single person that has Candy Crush on their phone and diddles with that while riding the train counts as a "gamer". To assume everyone of those will "move into the market" once we have enough badass chicks in our rpgs is just... very far-fetched.
Going by personal experience now, I know many, many smart-phone diddlers who have never as much as touched a pc game.
Not to say that making games targeted at a female audience is a bad thing at all, I just really wish people would stop with that "more than 50%"-narrative. I've never encountered any research that made that appear plausible whatsoever. (If you can provide some, I'd love to see it - not joking :) ).