KneeTheCap: Isn't that a bit...unfair? I mean "you can watch but cannot play, bwahahaaa"
Knee is sad :( *insert random sad image*
Well isnt that always the case with pre-loading? You can download now but you can't play till we tell you. It's good that it's installed and ready to go at release time but yeah it will sit there taunting you for days.
CalamityRanger: I'm a little nervous cause while the EAStore does register that I have the signature edition, I have not been emailed my promotion keys to actually receive the stuff I'm entitled to. Perhaps they'll mail it out tomorrow, or by activating the game on release day I'll get the keys needed. Right now I only show the product key for the actual game. I'll chill out though and stop worrying cause at least the order page shows that I do have the SE.
I would send an e-mail to the EAStore about it. I'm sure they have a lot of codes to send out and you should get it today but it is no harm to double check. In my experience EA support is actually very good but only after you have got through the usual bot messages.