SimonG: With digital retail the old retail models don't apply anymore. Especially with Steamworks game, which reduces costs for the developers/publishers even more.
This is true either, but there are still franchices that sell amazingly for full price. Activision never discounts their games significantly, Bethesda gives bigger discounts only on very old titles, and they still are selling well.
I don't mind having such big discounts (they are good for me!), but well.. I don't know if that's a good long-term strategy for a company. If they already discount their game 50% off, the next sale
has to be bigger, or nobody is gonna even look at it.
But I never buy games on premiere date, so that's even better for me :P