It mostly even fits the song
Hype, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
Hype, huh, yeah
What is it good for
Absolutely nothing
Say it again, y'all
Hype, huh, good God
What is it good for
Absolutely nothing
Listen to me
Ohhh, Hype, I despise
Because it means destruction
Of innocent lives
Hype means tears
To thousands of mothers eyes
When their sons go to fight
And lose their lives
I said, Hype, huh
Good God, y'all
What is it good for
Absolutely nothing
Say it again
Hype, whoa, Lord
What is it good for
Absolutely nothing
Listen to me
Hype, it ain't nothing
But a heartbreaker
Hype, friend only to the undertaker
Ooooh, Hype
It's an enemy to all mankind
The point of Hype blows my mind
Hype has caused unrest
Within the younger generation
Induction then destruction
Who wants to die
Aaaaah, Hype-huh
Good God y'all
What is it good for
Absolutely nothing
Say it, say it, say it
Hype, huh
What is it good for
Absolutely nothing
Listen to me
Hype, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
Hype, huh, yeah
What is it good for
Absolutely nothing
Say it again y'all
Hype, huh, good God
What is it good for
Absolutely nothing
Listen to me
Hype, it ain't nothing but a heartbreaker
Hype, it's got one friend
That's the undertaker
Ooooh, Hype, has shattered
Many a young mans dreams
Made him disabled, bitter and mean
Life is much to short and precious
To spend fighting Hypes these days
Hype can't give life
It can only take it away
Ooooh, Hype, huh
Good God y'all
What is it good for
Absolutely nothing
Say it again
Hype, whoa, Lord
What is it good for
Absolutely nothing
Listen to me
Hype, it ain't nothing but a heartbreaker
Hype, friend only to the undertaker
Peace, love and understanding
Tell me, is there no place for them today
They say we must fight to keep our freedom
But Lord knows there's got to be a better way
Ooooooh, Hype, huh
Good God y'all
What is it good for
You tell me
Say it, say it, say it, say it
Hype, huh
Good God y'all
What is it good for
Stand up and shout it
Nothing

thanks Aliasalpha, here's hoping next time7you get a steam error in your favor that you buy a shitty ten cent game for me.

War can at least be just.

Hype? Well, it certainly destroyed Spore for me.

http://www.vgcats.com/comics/?strip_id=224

That was definitely the most dumbed down game I've ever played. In it's favor I do like the empire building aspect.

I do that a lot when it comes to buying any game. Even old games that I stumble upon, I thoroughly look at the selection, and think about if it will interest me or not. If so buy! Better then spending 80- 100 on ebay or amazon. My family may not think so but all they see is my enthusiasm. There is only two purchases that I have ever regretted buying; Conflict: Desert Storm, and Medal of Honor hero's for the Wii. Online was okay and I owned the campaign on hard with just a lousy pistol. That is what I call pathetic difficulty.

Dragon Quest IX and the iPhone come to mind.

Thanks for contributing, everyone!
An other thing came to my mind, which isn't exactly hype, but related, and almost drives me crazy: when people (usually journalists/columnists in game magazines/bloggers on the net) can't mention a game-in-making without saying what we can remember from the same team. For example, I was reading a text box about Rhianna Pratchett, and, writing about the games she's working on the scripts for, the author lists "[...]the new game of the makers of Stronghold, Dungeon Hero; the RPG of the guys behind Gothic, Risen[...]".
Are previous projects of developers supposed to be such a driving force that those projects should be named instead of the developers themselves?
Even considering the general unintelligence of consumers, I don't think anyone will buy, for example, Dungeon Hero JUST BECAUSE they read in an infobox about Rhianna Pratchett that they made Stronghold.

It's because of people's "they have made some good games before, this will be good too" mentality.
I know, not everyone will fall for such a cheap trick, but remember, there is a plenty of stupid sheep, who will buy games because of the shiny graphics and hype. Don't underestimate human stupidity.

I don't see anything wrong with that. People remember game titles easier than the name of development studios (unless your name is Will Wright or Sid Meier), particularly when different games within one IP can be developed by different studios.

While blind fanaticism is bad (just because Obsidian Studio consists of PS:T devs, that doesn't mean every game they make will be as good (or half as good) as PS:T; other example, John Romero and Daikatana), I think in moderation it's a justified expectation.

Athough I have to partly agree, I still think it's strange to only name the previous project. They should at least write "<insert game name here>, which is being worked on by <developer>, who also made <earlier title>".