SimonG: Actually, that is a very interesting concept for a Kickstarter. In the end the publisher would act more as a multiplier, turn a 3 mio pledge into a 30 mio budget. And of course the profits would go mostly to the publisher, as he is in it with 27 mio. But the devs would have a bigger cut then usually and higher creative control as their vision attracted the pledgers.
But those kickstartes would have to be transparent and open to work. Also, the pledges would need to be more like "early pre-orders".
I don't think this is conceptually and "ingorant" idea. I think this could actually open up the market for "non-gaming" financiers, as they don't need to do a market evaluation or quality control. That would be what the pledgers provide. Than even a bank or some investment group could be interested into financing a game (which would mean less executive meddling, as they have no clue).
I accept that one could work with such a business model, it's like using kickstarter instead of "market evaluations" or focus group tests or whatever. But that quote sounded very much like the publisher would not be involved in the development process at all (financially), and "only" take care of marketing - while expecting to get all rights to the brand and the majority of the profits. It just sounded off.
(And I do acknowledge that marketing can be a big part for AAA games, but this is not the case here)
Well, it remains to be seen if something like this can be done in a way that will be accepted. Personally, I hope that the initial kickstarters will provide the development studios with more generous budgets so they can begin tackling bigger projects (because, as you mentioned somewhere, they are unlikely to collect $15M on kickstarter).