BlackThorny: The harsh reality is - if the game you like will not provide proof of reasonable sales - it won't justify a release.
Hrymr: I don't understand it. Why releasing the game needs that kind of justification? It's online store, so it doesn't bear any cost - you don't have to physicaly fill your shelves with product that possibly won't sell well enough. Releasing stuff means that you will always gain something and lose nothing.
It is pretty clear there are expenses - Unlike Humble Bundle or Steam, Gog is more than a static upload channel:
Significant man power required to support for the game, QA, testing builds with Galaxy (and without) on multiple Oses and create installers. Some titles also require to be given Fair Price reimbursement if prices differ from US which goes from Gog's pocket.
Gog is a smaller company, even the legal fees required to set a distribution deal with a small Indie may be significant
(I assume steam is holding most lawyers on retainer no matter how many titles they address, while Humble Bundle gets a nice discount due to being partly charity. Other distributes either ride on Stream/Ubisoft/Etc's agreements when only offer keys or have similar problem when addressing direct downloads - which is one reason these are quite rare.)
As I said before, expenses are only part of the reason, as Gog also has a tendency to Spotlight new additions.