About the piracy .
Following Russell Carroll's controversial Gamasutra opinion piece on PC casual gaming and piracy, the Reflexive Entertainment marketing director adds lots more hard statistics in this follow-up column.
Conclusion
The 1000:1 ratio is really, I think, the key takeaway of the article. Several people have grasped that and started applying it to different numbers in the industry, and the results are very disappointing.
http://www.gamasutra.com/php-bin/news_index.php?story=17408 1000 copies pirates eliminated for sell 1 original more . Or put another way, 1 million downloads would give no more than 1,000 sales if they could avoid - with the expenses associated with DRM, probably much higher than the benefit gained sales and the inconvenience it is for customers. They say that DRM Assesin,s Creed 2 cost several million dollars ...
This is to me the most creible study about the piracy in casual games , made by directly by the marketing director of a games developer . Realy there is not many credible studies about the piracy in the industry , many times only propaganda of the PR to stimulated the sales with a victimism posture . And many excuses , the piracy is perfect to excuse the fails of the industry .
It's fun to see that the first leaked version of the game was the Russian version. The hysterics of the coalition of good manners and agains the piracy do not know any real video game piracy and its effect on the PC market. Only repeat slogans hysterical, making us believe that the cause of the decline of AAA games in the West was piracy - not Intel or Microsoft and the Xbox . Intel , the consoles and Microsoft ? NEEEEEEVER ;)
The Witcher sold 500,000 copies in Russia,
http://www.kaermorhen.ru/modules.php?name=Articles&pa=showarticle&artid=377 One third of the total, in a country with several times less computers in homes than US , or less than some large European countries like UK or Germany.
Source , a PDF of 1C publisher , which have about the half of the market . 11 millons PC in houses in 2006 . They talk about
15 millons games only 1C in 11 millons PC . The great mayority in PC , about 90 % of more . . http://i4.photobucket.com/albums/y117/jonelo/capturas%202/57547457457gy988-1.jpg Another great sellers are STALKER SHOC 1 millon at least , but not only russian or east europe games, also games like Lead 4 is Dead - 400.000 copies - Postal 2 - 1 millon - .. We can imagine this ratio in USA or West Europe with many times more PC and is ...incredible .
In USA TW only sold 150,000 copies. Source , Tomas Gop in Egde magazine
http://www.next-gen.biz/features/the-witcher-2-assassins-of-kings-interview The Witcher had a broad pan-European appeal – where was it most popular?
I think we sold most copies in Russia, from what I know. Germany and Poland were similar. Bur obviously Poland and Russia had an advantage – everyone loves Sapkowski. They know the writer that wrote the books we based the game on. It was easy for us there. Actually, selling the game in Germany, France, the US as well – it did around 150,000 in the US – was harder because we actually had to make a cool game to sell it out there, people didn't care about Sapkowski. Germany and Poland were easy as well because it's a PC market, and if it's a good PC game, you're going to be OK.
In Russia you can read developers and PR in forums of normal videogames webs , where there trakers and where "pirates" - the moderators or even administrators - put pirate links to the games, even themselves Ukrainians and Russians games , like STALKER . I read since many years a forum with the developers of Metro 2033 , in a forum of this style . Boys like PROF , Andrew Prokorov , the most famous developer and designer of STALKER and Metro 2033 . Realy was the official forum of the game in Rusia .
This is in a normal web about videogames , with lot of interviews with publishers and developers . Even with the publisher of TW2 in Russia . And yes , you can see pirates links in the forum with pirates versions of TW2 , craks . This is real , is one of my favorites webs with good information about many games of the East Europe , not specially by the piracy , is a residual thing in the forum .
I'm not going to put links here to prove it, for two reasons
- would be contrary to forum rules
- I do not want to damage the image of my Russian friends, you know, in the West nobody would understand this and have more bait even to demonize the Russians and piracy.
Piracy in Russia - and Poland - is not only piracy online, but mainly the sale of counterfeit pirate. That is, even here real money is lost that people are willing to pay for a game and not a hypothetical purchase intention. You can find these fakes even in large shopping centers of some big cities. .. What do think of all this the developers and the owners of the games studies ? .
Sergei Grigorovich, owner of GSC , talking about the sale of counterfeit pirate of STALKER games .
http://focus.ua/society/114970 The same applies to piracy. On the one hand piracy - it's stealing, on the other - piracy promotes the product. A person who is unable to purchase the product license for the price, still buy it at a cheaper price and piracy becomes a client of the future. For example, he buys the continuation of the game or related products.
This is Sergei Grigorovich in her humble home.
http://i4.photobucket.com/albums/y117/jonelo/capturas%203/5ffe90.jpg He already made millions with his first game, Cossaks ;)
My cuestion is... How is posible this ? How is posible the record of sells of videogames per PC in a country with bigger piracy ?
The answer is in the first link of this post and the quote of Sergei Grigorovich .
Sorry for my english . I am very bored waiting for patch 1.1 XD