OK, figured it out. If you have an NVidia card, go into the NVidia control panel, and under 'Adjust desktop size and position', set the scaling mode to 'Aspect ratio' (should be the default), and then (this is the important bit) in the "Perform scaling on:" drop down just below that, make sure it's set to GPU rather than display. This way when you launch the game, it should give you black bars on either side so that the actual game (including all the live action videos where you'd really notice the difference) is in a 4:3 aspect ratio. If you have the drop down set to 'display', the whole thing will stretch to fill your monitor, and if you're anything like me, annoy you horribly.