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This wouldn't launch other than start the splash screen from Atari then 'stopped working' with Win7
found this soultion from a poster on steam

https://steamcommunity.com/app/2700/discussions/0/3185654583884007681/

GA5MλSK: Just found this out recently but if you navigate to your options.txt file located in: C:\Users\[Username]\AppData\Roaming\Atari\RCT3 (Win 7) and copy the command: "SkipBannerSequence 1" (Without quotes) in the options.txt file, it will hopefully fix your issue. Was searching everywhere for the past three days trying to fix this issue and now that I have, it feels so obvious. Hope this information helps anyone trying to fix this issue. (I have the retail copy of the game, but this should work for the steam copy as well.)