Posted November 15, 2008
What worries me is that publishers will start saying "piracy on the PC is at 90% with or without DRM. Let drop the DRM- let's not develop for the PC at all". Piracy ends up hurting gamers, regardless whether or not DRM is any excuse.
While piracy can't be stopped, there are things that can be done to lessen it's impact:
Gamers need to lose the feeling the developers owe them something- that it's their right to have a game. Being increasingly anti-establishment, this message must come from their peers.
Gamers need to feel that piracy is bad, and is hurting the industry. There is no such thing as a victimless crime. Again, being beaten over the head by the media won't cut it, this message must come from their peers.
Games need to make better use of the internet. instead of just activating the game, the net should be an integral part of the game- if you want the good stuff that makes the game really worth playing, you need an account. Valve got this right with Steam for Half-Life and Team Fortress 2. EA could have got this right; Spore without the automatic updates and user content would have been DRM enough- the game's no fun unless you can share creatures.
Games need compelling demos well before launch. Releasing them after the street date means all the momentum of anticipation is gone.
Publishers need to stop treating customers like criminals. It's a self-fulfilling prophecy, the way you treat people is the way they'll ultimately behave.
Games need to be cheaper (especially in my country). A pirated copy of a game doesn't automatically equal a lost sale. There are people who would love to buy games, but can't afford them, and thus pirate them instead (this is an explanation, not an excuse!) Dropping the price would increase sales, especially in the current economic climate.
While piracy can't be stopped, there are things that can be done to lessen it's impact:
Gamers need to lose the feeling the developers owe them something- that it's their right to have a game. Being increasingly anti-establishment, this message must come from their peers.
Gamers need to feel that piracy is bad, and is hurting the industry. There is no such thing as a victimless crime. Again, being beaten over the head by the media won't cut it, this message must come from their peers.
Games need to make better use of the internet. instead of just activating the game, the net should be an integral part of the game- if you want the good stuff that makes the game really worth playing, you need an account. Valve got this right with Steam for Half-Life and Team Fortress 2. EA could have got this right; Spore without the automatic updates and user content would have been DRM enough- the game's no fun unless you can share creatures.
Games need compelling demos well before launch. Releasing them after the street date means all the momentum of anticipation is gone.
Publishers need to stop treating customers like criminals. It's a self-fulfilling prophecy, the way you treat people is the way they'll ultimately behave.
Games need to be cheaper (especially in my country). A pirated copy of a game doesn't automatically equal a lost sale. There are people who would love to buy games, but can't afford them, and thus pirate them instead (this is an explanation, not an excuse!) Dropping the price would increase sales, especially in the current economic climate.