timppu: I don't see much point in grilling Ubisoft of the past, like that article seems to be doing. The whole article seems like "Now that you are dropping the always-online DRM, you admit that you were wrong before, huh? Huh? Answer me dammit, tell me that you were wrong!". It seems they are asking the same for several times, really rubbing the salt in.
I do. Any company that spits out figures to support their case needs to back those figures up with evidence. As well, if you've made a mistake, you should acknowledge it. For all those customers that were negatively impacted by their decisions and all those that may have given up in disgust, I think an acknowledgement that you made an error is in order - and would likely go a long way toward building good will and reclaiming lost customers.
I know I personally was completely turned off by the string of evasive answers and PR speak in that interview and it just reinforces that I'll probably continue to ignore Ubisoft's games unless they appear here on GOG DRM-free at a reasonable price.
timppu: If Ubisoft really keeps their promise, they should be commended for it, not ridiculated (even though it is still not DRM-free). If and when they deviate from that promise (like single-player content only available while playing online, or something), they should be grilled and ridiculated again.
But they've flip-flopped so many times with their DRM that it's pretty much at the point where anything coming out of their mouths with respect to it is worthy of ridicule. That being said, i don't think the intent was to ridicule them anyway. I think they were just trying to see if they could actually get Ubisoft representatives to admit they erred big time with their always on-line DRM scheme - which they earlier had said was a success. This is the kind of thing that makes people skeptical and unwilling to cut them any slack.
timppu: DRM-discussion aside, actually the most interesting part in that article was the figures how much of their sales/revenues PC games are. It is actually quite a bit lower than I was expecting, if those "Activision said 5%, and we say 7-12%." are true. I was expecting more like one third or something. On the other side, there are the reports that PC game sales have been growing, but maybe the growth is coming from indie games then? And in some other reports the worldwide sales of well-known PC games was near the sales of PS3 versions of the same titles, only losing significantly to XBox360 versions.
One thing many reports often leave out of the equation for some reason is digital sales, which are (from what I've read) steadily climbing. Generally, they tend to only refer to retail sales. I don't know why that is though. No way to tell if this is the case here.
timppu: With that kind of figures, I'm actually a bit surprised Ubisoft decided to act humble, and didn't just say "F*ck it, from now on we will make only console games.". But maybe they still want to keep all options open and not burn bridges behind them.
I think they actually said something to that effect not long ago, if memory serves.