Yeah, they aren't even bundling C64 Forever with it or anything; it's just shameless recycling of an unrelated trademark (they aren't even the original Commodore company--they simply bought the rights to the name).

"Britain’s greatest ever invention". Hehehe, dream on, Brits, dream on.;P

Well, unfortunately, I guess it will only be a regular PC in a C64 inspired box.... like the desk PC computer they've released recently, with a Commodore logo on it.
If it's nothing more, well, there's no need to buy it from them, you can do it yourself.

Erm but then it's just like they already did several years ago? There was a special Commodore PC available then as well. This is non-news then.

I love the idea of a new C64. I own one of those C64 in a joystick-thingies, and it's all right - basically it shows how cheaply it could be done to make a proper C64-computer, but with USB ports (for Competition Pro USB and the like) and a way to load games off USB sticks and the like instead of using the old disks.
But alas. Too bad Kotaku don't check their facts. Not unexpected,...
This is a neat idea, though. Especially if it can be plugged straight into your TV set.

The reason C64 and a couple other home computers were the success they were was because they would provide at a relative low cost excellent gaming capabilities, and some regular computer "stuff".
Unfortunately this is filled now by low cost laptops and netbooks, and to a lesser degree, gaming consoles.
For a new independent C64 or whatever rebirth of the Home Computer, that will live more than the research stage, there will be to be an investment into the many many millions. You will have to have proper 3rd party developers working on it to create the software and to have a low cost unit to provide an acceptable solution.
Good luck to them, but unless some fat bank account gets behind them, I don't see it becoming anything more than a novelty item.

It actually looks a pretty good idea to me - I reckon the future of computing is going to be a PC hooked up to a flat-screen HD TV that you run pretty much anything off - TV, gaming, whatever. Something like this probably looks much better in a living room setting than a desktop box. But as someone else had rightly said, without a proper marketing budget it's really got no chance.

I noticed this device on a tech site, too. Looks interesting, but I see the headline is a bit misleading. "Commodore 64 rises from the grave"? Really? I didn't know it was even dead yet. Which it isn't, in my case. I am nurturing my old, trusty C64, C128, A500 and A1200 like they would be my own children (which I am not planning to get anytime soon), and spend time with them sometimes. They are all precious to me. :)
but I can see Commodore has got a nice idea with their new setup, but as it is, it would seem the slow display adapter might scare away anyone but a real, devoted Commodore enthusiast. I have a bad feeling this might fall into a small niche market. However, if I could afford it I would certainly be interested in it.

Any real, devoted Commodore enthusiast should turn away from this in disgust. And that display adapter is a joke. What market segment is this thing targeted at? None, as far as I can see.
It would appear that these people adapted the worst aspects of the old Commodore along with the name. You remember the old joke about their marketing skills, right?
"If Commodore bought Kentucky Fried Chicken, they would rename it Warm Dead Bird."

Commodore Gaming's previous offerings were standard PC tower cases with the Commodore name slapped on them, while this one actually uses the form factor of the Commodore 64. It's not a new product line, but it is a new product in their line.

Sadly this may be true. Their marketing was not that great.
But I think the main reason Commodore went down was the fact that they tried to sell the same old machines as long as possible before developing new technology as the PC technology advanced. They woke up far too late and probably panicked, and launched a load of products that were doomed to fail as they were just new (,poor) adaptations of their older hardware and had nothing to offer.
I think that caused the downfall of the Mighty Commodore, not poor marketing itself.