After WOW Blizzard became a greedy company along the lines of EA. They come up with ways to make money off the sheep that buy into their products, and now everything from Blizzard from new Warcraft3 battlechests to accounts to battlenet.com all come with 15 day trials to WOW just so maybe a few more people will end up paying them money.
I will avoid this until a price drop and I read tons of reviews from reliable sources or try a pirated version myself. I don't trust IGN, I already bet they got paid off to make a 9.5/10 review or something along those lines.

$60? Hah. I can't even remember the last game I paid $50 for. I'll be taking my usual "wait and see" approach on this, probably buying it around 6 months after release if it looks like something I'm interested in after seeing what other folks have to say about it, or putting off buying it indefinitely if there are issues with it that strike me as problematic (bugs, DRM, etc). Afterall, I have a pretty big backlog of games to play as it is, no sense rushing out and grabbing a new game right when it comes out.

I cannot believe the amount of negative comments surrounding this, Blizzard are a bastion of great, great PC gaming who's previous track record with releasing high quality, playable and polished titles is immaculate.
Starcraft is one of the most popular RTS's going and the success of World of Warcraft has basically enabled Blizzard to bankroll both the new Starcraft and Diablo sequels paralel to eachother, quite what all the bitching is all about I have no idea.
So long as the single player is of a lengthy, high quality standard that's the equivalent to a standalone game then I won't complain, especially if the new 'sequel' is treated as a trilogy of high quality titles.
EDIT:- Mass Effect was announced as a trilogy, where was all the bitching for that?

Bioware has a good track record of not screwing their customers, Bliz does not.

When has Blizzard screwed over its customers?

Ever since wow.

Example?

I have yet to meet a person who plays the game who feels that they were screwed over in any way.

Yeah, that 1o million user base must be really pissed with the greatest MMORPG yet to hit the market, changing the genre forever. Not to mention the fantastic support that Blizzard have shown the game by reinvesting the huge profit they've made from it.
I've quit WoW as I'd had enough of it, but boy oh boy did I enjoy the ride whilst it lasted and not once did I feel ripped off by Blizzard. Players complained about a lot of things surrounding the game but not once did hear grumblings of Blizzard 'ripping us off'.

Paying for monthly subscriptions, character transfers, customizations, name changes, faction changes, race changes, and you still have to pay for expansions? sounds fun, even a free-to-play mmo like Runescape seems like a better deal, and they have around 10 million users too.
http://en.wikipedia.org/wiki/RuneScape

Yeah. 10 million users playing frequently and paying a monthly subscription, because people want to pay for it, something to do with the whole experience being a pretty good one I guess.
Faction change, name change and character changes are all fairly expensive with very good reason, keeps players from going crazy whilst also keeping the game world stable from people constantly changing too much etc.
Plenty of independent expansions and updates have been released with the game as it's evolved.
World of Warcraft is a very different beast today to the game that bore the name circa 2004.
Interesting you mention the expansions actually, they've been nothing but absolute quality additions, extremely well thought out and diverse whilst also adding HUGE amounts of content to the game so much so that they are like mini games themselves, premium content at a premium price as it were. Even then, it's not like Blizzard are rolling expansions out every few months to capitalize on players wallets is it?
Two expansions in about 6 years is pretty reasonable I think, given the popularity of the game and the demand it generated within its userbase.
Have fun with Runescape :)

I realize you hate WoW, but 10 million concurrent paying customers (I don't even want to guess how many who actually have accounts that are currently frozen, like mine) around the world would like to disagree with you.
WoW is an amazingly addictive, easy to approach but difficult to master, polished game.
Paying for monthly subscriptions is quite common in MMOs, if you haven't noticed. Runescape only has that many users because it is free to play, if it cost even $3.50 a month I can guarantee that user base would be cut in half in less than a year.
Paying for customizations and transfers is a milking cow (you get a three-month ban from retransferring your character after a transfer either way for example), but hey, at least it's possible to vote with your wallet in this case. I've only paid for transfer once, and never used any of the other possibilities.
Obviously you have to pay for expansions. You still have to pay for expansions even in Everquest. Personally it's a $30 pricetag I can afford every two years.
While this is mostly correct (case in point: MW2 still going for $59.99), at least Blizzard are known to deliver premium content. I have been purchasing Blizzard games since the original Warcraft, and never been disappointed with the amount of content and playtime I've gotten out of them. I can quite easily swallow a $60 pricetag for SC2:WoL.
In fact, I'm going to get my hands on that CE if it kills me. Planning to enquire about prepurchasing at my local retailer, today. I have the WoW CEs (apart from the first one), and the art books themselves are probably worth 60 bucks. In addition you get a ton of other cool content, all wrapped in a sturdy huge-ass box that actually looks very much like a collectible. That's a lot more than you get with most other premium-priced releases.

Dawn of War 2 is awesome, real-time tactical version of Diablo. An let's co-op if you get it.

WoW is a decent enough bargain -- no one says you have to pay for all of those entirely optional services like faction/character/realm changes, etc. Do they milk the cash cow? Sure, but again, it's entirely optional. The Starcraft prices are a bit absurd but they probably milking it because of no monthly fees... remember they're going to charge $60 for people to buy the other two races single player campaigns.

I wont be buying starcraft 2 i made it that i would never buy another blizzard game after buying wow collectors edition when it came out only to find i was locked in the euro servers and i no longer could play with members of my old everquest guild to say i was pissed was an understatement as the bulk of the guild where from the us. So i played wow for a week cancelled my account and never looked at blizzard again.