I don't know about others, but I dislike clicking on shortened links with no indicator that they are really going to where the poster says.
I know this one goes to the right place, but that is because I know that adding a '+' to any bit.ly link brings me to a full URL description page for the shortened URL. Not saying anything against the OP - just saying my paranoia doesn't like me clicking on random links that I have no clue about :)
My suggestion is either to paste the whole link or if using bit.ly add the '+' to the end of the URL so people can see exactly where the link goes.