oldschool: I've never noticed it was that much faster. Maybe I'm just an impatient bastard ;p
Are you sure the device you used supported 3.0, or you weren't using an USB 2.0 hub connected to a USB 3.0 port? There is a definite speed increase, at least in cases where speed matters (like copying gigabytes of files to an external USB hard drive).
Having said that, my experiences with USB 3.0 haven't been that rosy (I have two laptops with USB 3.0 ports). At least earlier it seemed rather flaky, possibly due to piss-poor USB 3.0 drivers. If I was e.g. copying 100 gigabytes of big files from one USB 3.0 hard drive to another, quite often the copying would fail quite soon, as if the USB port would "reset" itself after awhile, it would lose the USB device etc.
Reading about it online, quite many complained about buggy USB 3.0 drivers on e.g. their Windows 7 systems, they had to download better drivers from Intel homepages directly etc. I did that too, unsure if it really improved that much.
So in the end, I do most of the heavy use actually through USB 2.0 ports (or a USB 2.0 hub which is connected to a USB 3.0 port), because they just feel more dependable at this point. I rather do the copying slower, if it doesn't tend to fail.
So currently it is kinda silly that I use USB 3.0 ports for USB speakers, mouse and gamepads (things that don't need the extra speed), but my 2 terabyte USB hard drives are connected to an USB 2.0 hub. :)