Posted May 29, 2013
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There is a large, broad and cash strong group of people here which is not catered for because there is this incorrect view that a gamer is white male between 15 and 25. This is the demographics which they make games for, and they have sold because this is the games being made. They sold, therefore the logical conclusion is that we need to make more of them. Or is maybe not another conclusion that they sold because it is only this type of games being made?
I do not think it is coincidence that many of the AAA games are not selling as much as expected right now, because there is an emerging market catering for the other half of gamers. My partner want a good AAA game, but she do not need as she gets her fix from casual games right now. It does make me sad, as we do not play together as much as we did before, though. ( yes, I know I am stretching it a bit and that there are more factors, but I do think this is one of them)
The problem is that instead of them making themselves look like a viable market, they're trying to play the morality card and say that there's a moral obligation to present women in such a way, but the companies look at them selves and realize that in a free society with freedom of speech, they don't have such an obligation because they're selling entertainment. They have a right to sell to who they want to and the only obligation they have is to make money. Sorry that's life.