Gundato: As far as Ultor: devs like to make nods and in-jokes. I sincerely doubt that the Saints Row Ultor is meant to be the Red Faction Ultor, but it is a fun thing to pick up on.
Weclock: my link proves it.
No, your Wikipedia page (with no references, I should probably go pop up the appropriate template) just shows that Ultor was in all the games. Until Volition themselves admit it is intended to be the same company (either way), it is still fan speculation.
And it is not like authors don't reuse names. Look at John Steakley, he has used the exact same characters in all of his stories (which range from vampire killing bounty hunters to Armor). Somehow, I don't think Felix is a time travelling dimension-hopper. :p
Gundato: That being said, the "Dagon" thing is probably more about the Semitic god.
Andy_Panthro: Which was the basis for the Lovecraft stories... and therefore a reference. :P
This just reinforces my point that using such references isn't necessarily lazy, and that I can find it very interesting (seeing how Lovecraft is an influence on so many others, it is always interesting to see what influenced him!).
Then by your definition, anyone who has an Elf in the story (even Warhammer 40k, with the Eldar) is referencing Tolkein :p. Well, okay, they probably are, but Tolkein didn't start it.