kavazovangel: That's kind of stupid, considering that they'd make ~40 EUR from Steam, and ~20 from the retail one, if they are lucky. Publishers should really match DD with retail prices, that way they'll make lots more moneyzz.
Well, I think we can draw a logical conclusion here on the basis of three simple facts:
1. We have little idea what percentage publishers get from retail.
2. Valve's NDAs forbid publishers from publishing Valve's share and there is precisely zilch in the way of concrete information.
3. Retail is cheaper than Steam in many cases.
The €40/€20 concept is completely arbitrary and based on completely unsubstantiated rumours.
Logic dictates that the publishers' continued use of retail as a distribution channel and the retailers' ability to sell at a lower price indicates that profits from retail are not quite as meagre as the marketing folk would have us believe when they're promoting digital distribution and that Valve's share of the pie is not as small as rumour would indicate.
Or are we to believe that major publishers such as EA and Activision, who have mastered the fine art of bleeding gamers for money, are throwing all commercial prudence to the wind and are just supporting PC gaming at retail for the hell of it?