blotunga: Are you saying that GOG is actually loosing money on these? I hope not. Normally just the profit should be proportionally lower.
Coelocanth: I doubt they lose money on all the games in the sale. I imagine there may be a select few that are sold at a 'loss', but with digital distribution, I have to think the concept of loss leaders is somewhat fluid. It costs nothing to replicate the games, for example. But I understand there are bandwidth and other costs associated with selling the games. However, if you look at some of the faster selling ones, even at a couple bucks a copy, with (for example) 500 copies up for sale they stand to make (
GOG's cut, assuming 70%) 700 bucks in about a half hour or so. There's got to be some profit in there somewhere for most of the games.
And if it brings in new customers and generates more sales later or extra sales now (which is the point of loss leaders), then it's a win situation.