SlyFox: I'm in.
Bundles are great to buy games cheap but I always wonder if it's a good thing in the long run for the developers.
I wonder if developers are actually sacrificing a game to get enough fame for their next game because $1 for 5 games, they can't be making a profit from it.
After the game is produced and out there, the maintenance costs on the developers for the game are identical no matter what happens. It'll vary from game to game depending on the nature of the game, but it does not cost developers anything tangible per-copy for digital download games. There is no box-with-cellophane-wrapper-in-a-warehouse overhead. The ultimate thing deciding whether they make a profit is whether or not people buy their game at any price whatsoever at that point. Their first goal would obviously be to recover the costs of game research and development, and then to turn some kind of percentage return on investment for the time and effort involved in making the game. Anything after that is passive income for the most part like writing a book and receiving royalty cheques from time to time, with the only ongoing expense being support and game maintenance (if it even needs any).
The question is if say 10,000 people buy a bundle which includes a given game, would they have bought each one of those games at their regular prices or even on sale if they were not in the bundle at all to begin with? If the answer to this is "no" or "probably not", then even 10 cents they might get for their game in a bundle is 10 cents of money they would probably have never seen otherwise, and it costs them nothing to provide the game keys. Not only that, it is a promotion - which is to both raise awareness of the game out there, and increase the mindshare of people actually playing it which is especially important for online multiplayer. From that, there are likely to be more people who go out and buy the game full price or on some other sale because their buddy has it and they thought it was cool.
I've bought about 18 bundles from various bundle sites in the last 14 months, plus hundreds of games from GOG.com and I can say categorically that out of all of those bundles I bought, there might be 5-10 games I would have actually bought outside of a bundle and only then if they were on sale 75% off or more. Why? Because like hundreds of gamers I have a huge extensive backlog of games I don't even know if I'll ever even play. So really, I could get by just never buying any games ever again and playing the ones I have. That however would hurt game companies profits if me and everyone else in my position just stopped buying games because we have too many already. But we keep buying more and giving them our money because the prices are so cheap in these mega sales and bundle promotions. They're getting free money for doing practically nothing they haven't already done from people who otherwise mostly would never buy their games to begin with, buying them whimsically and possibly never even playing them.
IMHO, the fact is that these bundle deals while cheap for gamers are essentially a money press for video game companies who can now wring out people's wallets by throwing all of their already made content at people and raking in the cash that otherwise wouldn't even exist at all mostly. ;)
I can definitely say that of the 300 or more games I've bought in the last year this way, I might have actually paid no more than $3-5 each for the ones I was the absolute most interested in, and let the rest pass - if it wasn't for bundles. So I'd say if they aren't making a profit from it, then they were making even less profit without it or they would not be a part of the bundles for promotion to begin with really.
If you sell your digital download game at $5 and 5000 people buy it, that's $25,000 of revenue. If you put it in a bundle where you end up making $0.50 and 100,000 copies of that bundle get sold in the same month timeframe, that's $50,000 of revenue in the same timeframe. The number of people who buy your game doesn't matter, how much revenue it brings in in a given timeframe is far more important overall. Not only that, more people are likely to actually play it than the 5000 people situation, and you're more likely to have an active vibrant online community, forums, cross marketing of other games in your catalogue and many other benefits.
So I just don't buy the idea that game companies are starving and their kids are sleeping in alleyways so they have to put their games in bundles or they're going to get an eviction notice. :) They do it because it gives them a big huge sack of cash that wouldn't exist otherwise, and that's why bundles and bundle sites are flourishing now. There's a lot of money to be had in high volume with low prices.
That's my $0.02 anyway. - Roughly what half of these games are actually worth once you play them. LOL