Some notes regarding any kickstarter project under consideration:
1) A project's funding success
is not the success of, nor does it guarantee the success of the project itself. It is like thinking the first day "pop" of a newly-IPO'ed stock (provided it pops at all) represents success for the company that went public. Initial funding success, sure (and even most of that is unrealized). But in terms of product, logistics, delivery, company roadmap of growth and sales, not at all.
2) I have critically examined a number of projects in the past year, and have not backed any, because in performing the due diligence that (in my opinion) Kickstarter should be doing for you, I have seen too many red flags in terms of actually getting these things to market. Too many of them are someone making a one-off widget that does something novel, then trying to spin it into an easily mass-produced item. Exhibit A:
http://www.kickstarter.com/projects/natronics/iss-notify This poor kid ran into the big monster in the closet regarding mass production: you need a factory and logistics system already in place. He has been utterly blindsided by the real tenets of production management. Still, he is trying to see it through, moreso than many other projects that have run aground.
3) Too many projects seem to hinge on a trendy splash video and not enough proof of ability to market. I have pondered trying to get something to market via kickstarter. However, I need to decide if I really want to deal with that sort of hassle, and I own a factory! I can make a thousand widgets a month. I have a supply chain setup (since 2001) for worldwide delivery. I only relate this information because I like to think I speak from experience. Too many project hopefuls are caught up in the "cool" aspects of their project and ignore the drudgery of actually manufacturing and shipping them, then keeping customers happy with their product. It isn't "cool" to do maintenance. It is cool to build item #1, but not as cool to build item #1000. The project authors get weary and want to move on.
4) Since Kickstarter seems to love intro videos, focus on the back-end structure of your endeavor first, then focus on the project itself. Show the factory, show the logisitics (heck a pic of the UPS build would do). Show prospective investors you are really thinking beyond the novelty of the device and far enough ahead into production management that it convinces one to back you from the standpoint of readiness alone.
More blather on this in my blog,
http://www.oldcrows.net/blog/
Crow
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