MichaelFurlong: Hey all, one of my students is studying international marketing. She is studying Hyundai's international marketing in the field of cars. I told her I'd post some quick questions to get a rough idea of people's opinions.
So, When I say "Hyundai cars", what are your first thoughts on their brand and their cars?
My first thought used to be "cheap crap", but I've softened over time (having known peeps that have owned one).
But I would likely not buy one anyways. That's somewhat because I live in an area where sometimes I am "out in the boonies"; and in those places, it seems more frequent to run into a "BUY ' MERICAN" attitude, so I prefer to be found in, say, a Ford, than an import (even though in reality most cars are multinational these days; and although Toyota pickups often seem to be an exception to that "mentality).