Like the changes GOG is making. Isn't it time to round out the -.99 pricing. Really! This is just another form of marketing deception. GOG buyers are smarter than this. We know that $5.00 is not more than $4.99 (practically speaking) so why do you persist with this scheme?

No. *.99 or *.49 prices are the oldest trick in the world, and guess what. It still works! Unconciously, your brain treats the price 5.99 totally different than 6.00 , even though you know they're practically the same.

I catch myself sometimes, when I say to my gf "look , this beer is only 2 PLN! and second later: well, it's 2.59, actually..."

Because it still works. It's a psychological thing and you have to fight your brain to make it understand that 4.99 is not "four", but "five". Brains of some are more resilient to this truth than others, and being a "GOG buyer" has nothing to do with it.

True. However, the 4.99 still implies dishonest marketing practices. The seller is attempting to fool you into buying their product by making it appear cheaper. 5.00 implies the opposite. Which is the better image?

Totally agree with the OP.

Every time I pass a gas station with their .9 cents crap it feels like an insult. After many years as a driver in the US (I'm an old fart) I'd love to see an end to this marketing trick everywhere.

Although it is a practical suggestion, something tells me this will not happen.

P.S. A cute doggy you got there.

It's not dishonest, the price is literally 4.99 and not 5.00

the word you're looking for is disingenuous.

are there honest ones???

Perhaps I am using a narrower definition of "dishonest" flavored by a strong sense of integrity

Is it annoying? Yes. Should it go away forever? Yes, but I don't see that coming.
It's still your choice whether to pay that or not. If it feels like an insult to you... well, that's your problem. :P

Marketing! \o/

That's not why they do it and everybody I know already just rounds in their head if they aren't using the exact value. It's a holdover from days of yore when they needed to force the cashier to make change so that they would have to open the register and record the sale.

It has precisely nothing to do with customers. And nobody I knows sees something as being 2.59 and rounds it down to 2.

You might want to use the search function to find the older threads on this subject. I'm fairly sure GOG have explained their stance in one of those threads...

No it doesn't, they use that pricing for historical reasons, nobody I've ever met has seen something priced at 4.99 and assumed it was only 4 and even if they did it's not a big deal as when they get to the register they can still change their mind. And in most cases they can return the item later as well.

It astonishes me how many people believe that it's some sort of manipulative mind game where there's no reason to believe there is one.

Now, gas prices with that extra 9/10 of a cent may be.

How is that not exactly the same thing then? :D

We have pennies, we don't have tenths of pennies.