Yezemin: I mostly just skip them, so no idea, really. Although a lot of the few I can remember seem to be movie trailers.
If possible try to block 'the living daylights' out of them, most of the times the so called adds can mess up your computer. I block as many garbage as possible, cause i dont want to catch some nasty malware on my pc.
Last month , millions of users were apparently infected by malicious advertising.
Google : dutch websites hit by malvertising campaign
and you will get some results.
It seemed the dutch didnt check the people who advertised on their sites (typical dutch behaviour as long as the money is good they dont bother to check)
A new malicious advertising campaign has infected millions of users in the Netherlands through one of the country’s most popular online portals.
The campaign began to spread on Sunday and affects at least 288 sites, including Nu.nl, the most-visited Dutch-language news portal, according to IT security specialists Fox-IT.