Posted March 21, 2023
Vainamoinen: It's a kind of blackmail really. But acceptance is/was at the end of it. And unfortunately, I have to say that the brand loyalty far exceeds mere acceptance. Epic is throwing billions at game enthusiasts, and they still remain with Steam. Epic is buying exclusives, and suddenly PC gamers don't start using another platform that has the exclusives they want. They have that one library on Steam and they feel that they'd do a disservice to their virtual shelf if they ever buy elsewhere.
It's difficult to apply the usual set of customer and games logic to the kind of monopoly Valve has, because their competitors frequently find that the same logic doesn't apply to them. Not to Epic, not to GOG. All their efforts to be more like Steam have brought them nothing and possibly even were detrimental to their market position.
Its something I point out any time they mention Epics lack of features and use of exclusives. It's difficult to apply the usual set of customer and games logic to the kind of monopoly Valve has, because their competitors frequently find that the same logic doesn't apply to them. Not to Epic, not to GOG. All their efforts to be more like Steam have brought them nothing and possibly even were detrimental to their market position.
A competitor could have every bell and whistle you could possibly desire and more... and they could still fail. Because Steam has a literal captive market, forget brand loyalty or consumer apathy which are both hurdles, people have thousands invested in their Steam library, there's a serious psychological barrier in using another service no matter how much better it might be.
Which is why Epic has exclusives, and it works, because millions of people are using Epic, where otherwise they wouldn't.