GOG was the first to make DRM-free an integral part of its service, such that it is impossible to sell here if you want to make your games DRM-free.
Desura and Shinyloot were also known for DRM-free, but Desura allowed DRM'd games while Shinyloot added DRM'd games later. Both services failed and both are cautionary tales of why you don't abandon your principles.
Goodaltgamer: By definition the first computer games were ALL DRM free. DRM was later introduced by the devs/publishers out of various reasons. BUT we gamers made the mistake to accept it instead of voting with our wallet and flatly deny them to continue this scheme. Or some people didn't care, whatever.
True, but now waiting for some Valve apologist or another to tell us all about how disc-based copy protection was "DRM".