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Most people will remember this one, since it happened only three months ago.

The story
There is a magic code that will let you redeem any game on GOG.

The fact
After the reveal of Cyberpunk 2077's trailer in E3, a rumor appeared assuring that typing the code "MMLXXVII" ("2077" in Roman numerals) into the GOG Redeem page would grant any game from the catalogue. Later, some variations of the rumor restricted this to one game per account and only games up to $9.99. Although a long list of games (60+ pages) appeared, no one was able to redeem a single game, which didn't stop a massive flow of visitors to GOG's website. At some point the redeem page crashed. GOG had to include a statement saying that "MMLXXVII" is not and had never been a valid code.

The most likely explanation was that, because of some leftover code, any redeem code beginning with "MM" brought up a list of games, but were never supposed to be massively given away.
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Caesar.: Most people will remember this one, since it happened only three months ago.

The story
There is a magic code that will let you redeem any game on GOG.

The fact
After the reveal of Cyberpunk 2077's trailer in E3, a rumor appeared assuring that typing the code "MMLXXVII" ("2077" in Roman numerals) into the GOG Redeem page would grant any game from the catalogue. Later, some variations of the rumor restricted this to one game per account and only games up to $9.99. Although a long list of games (60+ pages) appeared, no one was able to redeem a single game, which didn't stop a massive flow of visitors to GOG's website. At some point the redeem page crashed. GOG had to include a statement saying that "MMLXXVII" is not and had never been a valid code.

The most likely explanation was that, because of some leftover code, any redeem code beginning with "MM" brought up a list of games, but were never supposed to be massively given away.
Oh, good one - and one I know about.
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hs1010: A famous one:

The story

You can find fuel for the chainsaw in Maniac Mansion

The fact

No, you can't. It was just a joke but that rumour was quite persistent. There was another joke in Zak McKracken and the Alien Mindbenders in which you could find chainsaw fuel but sadly no chainsaws.
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tinyE: WHERE WERE YOU 20 YEARS AGO!?

To think what I could have done with all the time I wasted on that! :P
But LeChuck explains this to you when you hang over the acid pit in Monkey Island 2!