Spinorial: Hey folks. You might have noticed the new Humble weekly is supporting
Girls Make Games, and I'm trying to figure out what, if any, connections this event has to the anti-Gamergate, aka SJW, crowd. Are there any questionable backers, judges, participants, promoters associated with it? I've not followed the developments too closely, so can you help me out?
Red_Avatar: It's amazing how they manage to coordinate all this stuff. It's like everywhere you turn it's "OH THINK OF THE POOR WOMEN AND CHILDREN! SHOO VILE GAMERS!"
I dont think this is a "conspiracy" I dont believe in BIG conspiracies, but I believe in particular or medium to kinda of big interests. I think in this case gaming industry seen a TREND that is happening in other scenaries as a path to follow, with an economic interest, of course.
I think from the very beginning, as I repeat several times before, that some people in the industry is trying to open the market to women, more, and it is not just a company. The number of women playing has increased in the last years, as the market share, they dont play massively any kind of game, in general, some women more than others, could be considered "hardcore" players, but not the most part of their gender, in men in general is totally different. Just check the numbers out there.
There is something important here, and it is perfect to talk about Humble Bundle and all this massive cheap sales, videogame market is reaching a boiling point there are, too many developers, too many games, prizes are going down, some platforms have problems, classic console market is having problems, and the supossed to be "profitable mobile market" has actually some non afordable cost per install situation. The market is having problems, big problems. Things look good because of course some publishers or developers have big products that work very good, but in general even people like EA, Nintendo, etc. are losing money with some software or hardware products, if not both. Companies like Zynga, with a BIG number or women playing their products had also many problems recently.
So and here it comes the past example, cigarrete industry had many problems too, it was a moment that it was considered "manly" and even "healthy" to smoke some cigarretes, but that started to change, I have a great article about this in Spanish, but can´t find now one in english, but maybe this one could bring some light to this
http://abcnews.go.com/WNT/story?id=131153 The case is that in the past "smoking" was SOLD as a SYMBOL of women´s liberation. So my question is, you dont realize that "maybe" is the same story? Check the facts: "Hey men, you gamers are DEAD" plus all the news about women as players that bomb the press these days (There is no conspiracy controlling the media, but there are GOOD PR departments...) and there is a "message" constantly repeated by some of the most influent gaming industry people close to me. It is even annoying, because I agree in many things, but they repeat it constantly in the moment you disagree in the smallest thing, and curiously, more if you talk about it in social networks, personally in other chattings they dont even mencion it. I worked as PR and I know how corporative people can be in big companies.
So in my opinion the market is "stuck", this is the reason, you know one of the most stupid things of capitalism, and I consider myself liberal, but I need to point it... is that industries and companies need to GROW EVERY YEAR, frankly speaking is a non f... sense thing, as stupid as hell, considering this expansionism, is the same reason some of this companies go later to bankrupt, maybe I am bad in economics to understand this thing, but what I know well is they want to grow, every year... that is a fact.So Market is stuck, this yearly "grow" thing is stuck or even in negative numbers for some of them, so what to do? Search new markets... and what to do if you already tried almost most of them? Try to reach OTHER customers, a new target. And BEHOLD we are not talking here about most part of the actual femenine players, we are talking about the latent, sleeping, BIG, femenine market that is barely not buying games, and they are mostly "casuals" or non players. THIS is the BIG piece of the cake.
How to reach them? In this particular case the examples are already there. Smoking as symbol of liberation, new clothes, like mini-skirt, as a symbol of sexual freedom, etc, etc.
All this is the same thing, IMHO, that already happened with this, here it comes "videogame liberation", that it just means, "
hey girls come here, this is your new symbol of progress and liberation, please buy!"
All mixed with casual pushes from the trend wave of course, there is never a big "evil plan", this is more like a domino castle, push one piece and all them, even not planning it, will go down later. Much more in this actual social network era.
Just my two cents.