January 7, 2016

Hello ...,

Today we are making a public announcement to confirm what some of you have
speculated over the past few months. ShinyLoot will, in the near future, begin
the process of shutting down as a digital distribution service. With this email
we will outline our thinking that led to this decision and what you can expect
as a customer. We have always strived for transparency in our operations and we
feel that you deserve as much information as possible, with as much warning as
possible.

Every customer will be provided ample time to download their game libraries and
use any remaining credits. As such, there are two important dates to keep in
mind. The last date that purchases will be allowed is January 31st, 2016. After
this date, all remaining credits will be forfeited. The last date we will be
active for downloads, support, or general operational matters is March 17, 2016.
We feel this is a fair balance between allowing access to files from our servers
and the financial and time cost to us in maintaining operations.

With that out of the way, we would like to go into the reasons why we are
following this course of action, our future as a business, and how we got to
this point.

We started ShinyLoot with the goal of promoting independent and medium sized
publishers through primarily DRM-free offerings using a trait discovery system.
Although many games have received thousands of additional views through our
service, we never really converted those views into a high enough sales rate.
Between the lack of performance and the looming large investment required to
continue growing, our motivation has gradually waned.

Both founding members of ShinyLoot have slowly lost the drive and passion we
used to break into the market. It became clear that the long hours needed to see
ShinyLoot thrive would not be ending anytime soon. Stress started to play a role
in both of our lives and we sacrificed other ventures to make this work. So we
took a break for most of 2015 to try to reignite the spark with our most recent
sale in November, but it simply didn't last. And in that time, the market has
grown even more competitive. At this point, we simply don't think managing
ShinyLoot as a digital distributor is a significant addition to the gaming
community nor the right course of action for us personally or professionally.
There are simply too many services that provide an equal or better substitute
for our offerings.

As for what that means in the future, we have been in talks with a few companies
and individuals to transition ownership of ShinyLoot elsewhere. Nothing ever
materialized that made sense, either because of how it affected us, you, our
publishers and developers, or all of the above. We have continued to try to do
everything the "right way", and that does limit our options. So we will maintain
rights to the domain and perhaps try to transition into something that is purely
discovery based, without the retail aspect, as that seemed to be our biggest
benefit to the gaming community.

So this is where we are at. We know that it's not a great message to receive at
the end of the year, and it's not one that's easy for us to deliver. We hope
that you understand our decision, and we would be happy to talk with any of you
if you would like to respond. Please keep in mind that responses may be delayed
depending on the quantity of replies we receive. We wish you a Happy New Year
and that this may be only a small hiccup in an otherwise great 2016 for you.

Thanks,

Chris and Sood (ShinyLoot Staff)
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1779 Wells Branch Pkwy Suite 110B - 101, Austin, TX 78728
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