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mqstout: The nominal value of a product with DRM is $0.
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dtgreene: That's more than the value I would assign to it.

For me, I consider $0 to be the value of pirated games; DRM-encumbered games are less valuable than that IMO, and therefore have negative value.

I have been known to pay 99 cents for Humble Bundles specifically to avoid getting the Steam keys.
I would agree, but negative value tends to be hard to argue with most.