We started ShinyLoot with the goal of promoting independent and medium sized publishers through primarily DRM-free offerings using a trait discovery system. Although many games have received thousands of additional views through our service, we never really converted those views into a high enough sales rate. Between the lack of performance and the looming large investment required to continue growing, our motivation has gradually waned.
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And in that time, the market has grown even more competitive. At this point, we simply don't think managing ShinyLoot as a digital distributor is a significant addition to the gaming community nor the right course of action for us personally or professionally. There are simply too many services that provide an equal or better substitute for our offerings.