IAmSinistar: That could be too. Plus it's a Monday, kind of an odd day to start the sale.
stg83: As far as I remember the insomnia promos have always started on a week day, part of the reason why some folks aren't really impressed with this format.
eh. i don't like it because:
there's a limited number of "digital items" which is crazy all by itself.
there sometimes "isn't enough time" to formulate an opinion on a game [to gog's advantage]
it encourages "bad behaviour" in the sense that people stay up way past when they should to see if they can snap up a game. [not a good sales tactic, i feel.]
with the last promo, they had freebies. these were quite limited in stock and most people who wanted them got gog-bear'd because bots were [repotedly] nnija'ing the games.
some games stall the promo completely [cf: jack keane]
it's just not a good format at all, to my mind.