kohlrak: Big wins take big risks. Entrepreneurship 101
It isn' just a lack of risk-taking that GOG has issues with: They also create problems or fail to appreciate what they got in the hand.
EG:
1 - Refusing to accept Zachtronic's latest game. Aside from potentially creating bad blood with a developer that has historically released games on the platform, it also resulted in skipping the release window by about a month or two. That permitted other vendors to receive the bulk of sales.
2 - When the AVGN Movie was released, GOG didn't sell the AVGN game, let alone bundle it with the movie. GOG wasn't doing any favors for the video service, along with losing out on the sequel to the AVGN game. Further, GOG may have had a shot at hosting seasons of the AVGN series - but didn't. Myopia and lack of initiative is on demonstration here.
3 - Refusal to sell One Finger Death Punch. Again, the developer is now developing a sequel. Want to wager what platform ISN'T going to sell it, let alone on release day?
4 - Turned down a notable company, Degica. They were willing to sell through GOG, and are a Japanese publisher. GOG failed to nab an opportunity to network with Degica, losing on potential connections and experience - along with a host of properties like: Mushihimesama, Luv-Muv, A-Train, RPG Maker, and many others.
GOG isn't just failing at being assertive, it is also willfully ignoring opportunity.