Posted August 19, 2013
PC finally has a marketing force.
With console games you usually have the console manufacturers paying for part of the advertisement, in exchange for showing their logo. With Steam & Origin (and to a lesser degree GOG), you actually have two (or three) major players who are interested in marketing games, alongside with their own platform, thus PC games finally see some proper marketing. Combine this with the growth of some (nearly) PC-only publishers (like Paradox), which are able to market their games on major gaming sites, PC gaming have moved into the spotlight.
With console games you usually have the console manufacturers paying for part of the advertisement, in exchange for showing their logo. With Steam & Origin (and to a lesser degree GOG), you actually have two (or three) major players who are interested in marketing games, alongside with their own platform, thus PC games finally see some proper marketing. Combine this with the growth of some (nearly) PC-only publishers (like Paradox), which are able to market their games on major gaming sites, PC gaming have moved into the spotlight.