That's ridiculous. As if any company would ever do that. Just ask anyone at Valve or Sony or Microso– um...uh...never mind...

It's the corporate mindset. Anyone who has had to sit through a board meeting, a conference call, hell even an insurance seminar, they all know how good ideas get hijacked by the top-down model of infusing ideas and theories into business practice. You hear lots of things like 'we need to convince customers of __' or 'this product needs to be sold in such and such way to maximize market penetration', that sort of thing. It's all written out by speech writers and various magicians in expensive suits... all selling the idea of something, the product or service itself is actually secondary to the magic trick played on the consumer.

Same goes with DRM. DRM has always been intrusive, expensive to implement, and almost immediately bypassed by creative types who aren't constricted by corporate policy. And yet, after all these years of failed methods, they still preach that old idea that the 'new way' is always online or restrictive bottlenecked network clients. It's a bad idea that's been spread around to too many people. Hopefully, though, with time and persistence, we will finally overcome this archaic model of punishing people who want to enjoy software and games legally. We've seen the music industry finally change to a digital, customer friendly model and it stopped suing the pants off anyone who downloaded some songs on napster. Maybe within a few more years the gaming industry will finally pull its head out of it rear end and do the same.

Gaming industry is much better when it comes to DRM-free than some others. Video industry is the worst. Try getting films DRM-free...

Yep. Anyone remember DIVX? At one time it wasn't just a video codec, it was a brand in competition with DVD. Discs were DRM'd and had viewing limits on it until you called in a code to free it up for further viewings. Circuit City went with it back in the early 2000s. We all know how well Circuit City's business decisions turned out.

Music industry is the best. Try getting songs DRM-free.

That's obvious. We are talking about others. That's why I never use any services which spread DRM. Not interested in supporting this sickness.

This is the sole reason I avoid so many games :(

I dont support DRM, finish story. Yes i may have a few steam games, thats about 10% of all games, so its close to nothing compared to the other stuff, but steam is the only "DRM" barely acceptable as long as no "third party DRM" involved.

For any other content i dont allow DRM... its as easy as that, zero tolerance. So they dont even need to bother offering me a DRM protected digital download, i spit it out and call a doctor after.

Ah yes, Ubisoft they probably need to stick 5 DRMs and 2 account binding on it, it may work to protect against piracy that way. However, easyer just to be stick to the release of bad software, then i dont even need to think of "getting it" and i hope that all the other users will become happy with the bundle of DRM malware included.

Frankly, I don't consider that to be DRM. I consider it to be worse.

DRM's usually just anti-piracy. Most of the online only crap's more like thought police-play the game our way or we ban you. Take the Watch_Dogs mod. In an online only "multiplayer" game they'd have banned those people for "cheating."

Yes always online is going to be the norm.

And it's too bad. Because there's a really, REALLY SIMPLE way to make sure it NEVER, EVER happens. No multiplayer/online play baked in, no always logged on DRM.

Just DO NOT BUY those games.

Unfortunately, this concept isn't well understood, or, WORSE, is understood and gamers simply willingly cut their own throats.

And then the rest of us have to live with their choices.

Which is why I'm so bitter about this all the time. Because I'm goddamned tired of living with all the other consumers stupid, against their own interests, choices.

There is basically 2 kind of DRM category:

A: DRM that can behave like a rootkit and damage PC and/or slow down or even cause instability. For example SecuRom. Most Virusscanners consider it as a malware and they are correct.

B: DRM that are here in order to force a permannent online connecting (offline use will need account too) by using a account binding, such a binding is able to put a excessive control on a software user and it can even hinder them to play at some point because a account can be banned or dismissed due to different reasons, in that term the software stops working. However, it doesnt cause damage to a PC but the game simply is never "fully yours", its simply a "limited time access", and not any kind of "lifetime license in order to play", its a very bad "very limited license", the lowest of all license any software can provide. For example Steam (although its really a "good" one because so many useful tools and functions included).

Steam is a very low license, but most people got no clue about that fact : D. Sure, there is many nice online functions, achievements and whatelse, but is that really required in order to have a fun gaming time? Prehaps for mainstream gamers, not for real gamers that value the true essence of a game.

Ubisoft are the worst.

If they'd released MMX on GOG, I'd have bought it.
If they'd released MMX without DRM, I'd have bought it.
If they'd released MMX on Steam, I'd have bought it.
If they'd released MMX on uPlay with one-time activation, I'd have bought it.
If they'd released MMX on uPlay with Steam-like activation every time at launch, I'd have bought it.

But they released it on uPlay and locked content behind uPlay rewards. I hate Ubisoft and their stupid attitudes and their lies and their bullshit. I hate what they've done with the Might and Magic series. I hate Ashan. I hate having my system slowed down and my Internet clogged by uPlay. I hate being told I need to "earn" content I have paid for by futzing about with bloody uPlay.

I can't wait for Ubisoft to go broke. I hope whoever wins the Might and Magic franchise from their stinking corpse treats it with more respect.

So, DRM only harms legitimate users... crazy ¿isn't it?

Also, Ubi nominated for Captain Obvious awards 2014.

Copy protection was to deal with the "eyepatch & pegleg" crowd

DRM is to deal with the other dreaded threat "the customer"

IMHO it's our duty as customers to show how much a threat we can be by sheathing those cards snap shut those wallets & lockdown the checkbooks from the DRM infestation