Mivas: Frankly, I don't care. We don't use euros here, Steam charge me in euros and they can compete with local prices when they do at least 50%. I say local stores because a lot of titles are Steam-exclusives regarding digitally sold products, so I don't even consider website like GG to be a Steam competitor.
You can normally get Bishock Infinite for $40 here. Steam "deep 50% sale" is $33. I call it hardly alluring price policy.
I .. didn't say you should care. But you're the one who compared the store price to your $13 bought by at a polish store by a friend. Just saying there's plenty of ways to get stuff cheaper if you're going that route, so yeah in that sense it's not an al luring price, although some of the cheapest prices then still come from Steam probably with the RU/UKR prices. I usually trade for those with the Steam trading system.
keeveek: I'd really love to get excited about this, but virtually nothing on my over 200 items wishlist is over 50% off right now. GOG won this year for me AGAIN.
Most Summer sales have been lukewarm this year and I'm sure this'll hold true for many after the Steam Summer sale has ended.... but you do realize there's still over 90% of the sale to go at this point right?