They're doing the typical American thing of oversaturating people with their brand until people get sick of it. They're impatient and greedy. COD used to cause lines of people waiting at midnight for stores to start selling them - I disliked COD back then as well, but at least people anticipated the game. Now it's like "oh, another one?". Sure, it may still sell for a while but then it will crash badly and the entire series will be dead as a dodo. And yet, if they put more effort into the games and more time between them, they would make just as much money and even more since it would prevent people of getting sick of the games.

Personally, I lost track of all the different COD games - with their ridiculous sub titles, it becomes confusing as hell to keep them apart. Add to this, the ridiculous prices even the oldest COD games still go for on Steam even during sales ... and Activision really is a scummy greedy slimey company. I still think that EA is actually in third place after Activision and Ubisoft when it comes to horrible publishers. They're all pretty crap but still, if you look at the crap they all pull ...