To assume Apple products is just a 'fad' is dangerous, imho. I dearly hate them for the damage they are doing to the technology world with the lawsuits they fired first.
But, Apple is a nimble, quick moving company that really, has some of the best businessmen and employees working at it. Many think it's the house that jobs built, and whilst that remains something that is largely thanks to him, people at the company look to be the best in their class. They built a hell of a online service JUST for their platform (I still think they took lessons from valve) created a laser focused emphasis on design which almost anyone has to admit is very pleasing to the eye. Then the marketing, they have excellent marketing which yes, sold to the sheeple, but made for very effective means of selling. They also have excellent customer care service, products are covered and replaced even if out if date (tech wise).
The end point I believe breeds the delirious loyalty you see for them. Really, I'd be a little biased if the company products I buy took care of me well and put in place a policy that befitted me greatly.
This company was in bad shape not so long ago, it took the combined efforts and smart thinking of a lot of people that propelled it to where it was.They did good buisness and now reaping the rewards. Apple, or it's products, aren't so easily dismissed as a fad. Not when you are valued more then a country, are still expanding in the face of a might like Google and Samsung, are DRIVING display technology for the benefit of all of us, and have tens of billions in the bank. What 'fad' ever had this much money?
IF they ,somehow, lose everything in the next 10 years they will just go to the sidelines, biding their time and then striking back like they have already done. Jobs handpicked the best in the industry for his company,Apple will most likely go after they are all dead. But hell, it's like a cult over there, other just as good people will be drafted in.
I don't use Apple products, I only ever played with an iphone occasionally and itunes is a bloated mess compared to amazon. However, the guys over there are doing what we would do in thier situation, good business, in fact the best in the tech industry.
They turned products into a lifestyle for all ages, shit like that isn't a fad. This isn't a games console, it's computers to mobiles to mp3 players to an OS.
Post edited February 29, 2012 by mushy101