Crosmando: Maybe people don't want to play the same game over and over again but with a different skin (ie Asscreed & Farcry).
Doubt it. Otherwise other companies would get the same effect, considering across the board you have games like FIFA , Madden, NBA 2K, Call of Duty, which are always the same year in and year out but they sell like crazy and usually also see an increase in microtransaction money.
I think it also has to do with how Ubi overall is:
- Lately most their sequels have been seen as failures, a good example is Division 2, where everybody says it's worse than the predecessor
- Their Season Passes and Deluxe Editions have been called out for just being a massive rip-off, since the bits and peaces of content you get aren't worth the money
- Maybe there's also backlash for them liking Epic so much (Considering Tencent, who own 40% of Epic, also own 5% of Ubi, this isn't a surprise though)
There's a lot wrong with the company. Heck, there always was a lot wrong with Ubi. They were the ones to clinge onto Starforce back in the day, even though it was proven, this intrusive DRM destroys Disc Drives. They started the whole "Always Online" thing in the worst possible ways (Do people remember Assassin's Creed and Silent Hunter back then? Always online, if the connection got interrupted, the games would just terminate itself without saving and of course in the first week nobody could play because the servers were overloaded)