Lucumo: As for DLC, I should clarify that I don't mean the digital equivalent of expansions of the old days. Labelling your expansion-sized content as DLC is definitely not the way to go as the audience can definitely think that it's a cheap cash grab like most DLC is.
Or to quote another forum member:
"Thats modern devs/publishers shooting themselves in their own foot by shoehorning everything under the "DLC" umbrella. "You want what for your DLC?! Shove your Horsearmor up your A and go F yourself!" is always my first thought while it actually could be worthy full blown expansion packs."
GameRager: They probably want to be able to put it all under the same menu/option in digital stores and keep from confusing newbs/newcomers.
...which is bad. There is no need to declare it as DLC. Just putting it as <main title> <expansion title> (+ that it requires the main game) makes a lot more sense, especially from a business perspective.
As an aside, something that I forgot to mention: Gaming used to be way more "pure", as in, there was no dubious underlining as it is the case today. And with that I mean stuff like achievements, records and other addicting extras which "motivate" the player to continue playing while not adding anything to the actual game itself. Remember the times when people played games because they were fun or when people created games because it was fun? While the latter has improved since we left the dark times of the mid to late 00s behind us, the former is worse than ever.