BreOl72: Because Mel Brooks asked George Lucas, whether he could make fun of his franchise.
Lucas said:
"ok - but under one condition, only: no merchandise!" Well, if you know the movie, you know how Mel reacted to that condition.
XD SargonAelther: If he actually did that,...
https://www.slashfilm.com/1030796/george-lucas-only-rule-for-mel-brooks-spaceballs-inspired-one-of-the-films-funniest-scenes/
Quote:
"So,
years later when Mel Brooks contacted George Lucas about a "Star Wars" parody, Lucas had only one rule, and it had nothing to do with what we saw on-screen.
As influential as "Star Wars" was for Hollywood movies, it made an even bigger splash in how Hollywood ties merchandising into its films.
George Lucas made a groundbreaking merchandising deal with 20th Century Fox, turning down an additional $500,000 payment for directing the film in exchange for the movie's licensing and merchandising rights.
It gave Lucas total control of the "Star Wars" universe, including future films and any product licensing.
The immediate merchandising, which included seemingly every toy under the sun, more than covered Lucas' gamble.
Theaters continued to fill as "Star Wars" toys flew off the shelves, leading to two original sequels and cementing Lucas' legacy in Hollywood.
The licensing became the gift that kept on giving to the tune of $4 billion when Lucas sold the "Star Wars" franchise to Disney in 2012.
Although his focus might be on the movie, he knew what he had on his hands.
When Mel Brooks came calling with the pitch of a "Star Wars parody" the only concern Lucas had was the merchandising tie-ins.
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As he did with other parody films, Brooks went to the creator of the source material, in this case, Lucas, for his blessing to produce "Spaceballs." In his book "All About Me!"
Brooks explains that Lucas only had one request in spoofing "Star Wars." Brooks wrote:
"He [Lucas]
said he had seen 'Blazing Saddles' and 'Young Frankenstein' and was a big fan. He enjoyed the script, and only had one real caveat for me: no action figures. He explained that if I made toys of my Spaceballs characters they would look a lot like Star Wars action figures. So even though in the movie itself we have Dark Helmet playing with action figures, we never sold any."