TARFU: So what games have women been playing all these years, now that we know they haven’t just been wasting time trying to get their Facebook friends to give them free lives on Candy Crush?
Casual computer games, mostly. The report ranks online and mobile puzzle games, board games, trivia games, and card games as coming in second to the boom in social games, which more than doubled in popularity between 2012 and 2013.
What are "casual computer games"? I couldn't understand from their wording if it was referring to that list of "online and mobile puzzle games..." etc., or something else. Candy Crush Saga IS a mobile "puzzle" game, so I don't understand why the article is trying to convince me that "noooo, it is not like adult women are playing Candy Crush Saga, not at all. They are playing casual mobile and online games instead, completely different thing!".
To understand the significance more, I guess we would need more data like:
- How much money the persons in said category spend on gaming, e.g. buying games or paying for microtransactions.
- How much time (e.g. weekly) they use on gaming?
For instance, if you play Candy Crush Saga once a month and never pay for it, are you considered as a gamer? From the game publishers' point of view, these also affect how much they'd want to target that audience.
Unfortunately I couldn't find the original study to understand their methodology, how they gathered data etc. The article had a link to an article which had a dead link to the "original study". Also it seemed to be very US-centric study, so I have no idea if it is much different in US then.
At least here (in Finland) the discussion is quite different: the adult women, mothers, constantly complain that their teenage age boys play too much games, and it is offered as the official explanation why girls are doing better in schools than boys, women get more university degrees here, and why young men become outcasts much more often than young women, becoming homeless, unemployed etc. Because they spend their childhood with video games. (No I don't believe that is the real reason, but to me it would seem gaming is much more prevalent among boys and men here).