StingingVelvet: I think in terms of "the West" and the US is very representative of it, if not more to the Right. GOG very much focus on Western games and Western values, despite some hiccups. In that context there should be absolutely zero surprise or anger that they would promote Pride Month, which is a thing pretty much every company in the West is doing right now.
The idea this is even a conversation that needs to be had is kind of baffling to me, as an "old millennial" living in the West. I know it's different elsewhere (which is sad), but I'm more of GOG's market by far.
Companies and people by extension have to align themselves with this ideology not only in the Western world, whether they like it or not. If they don't, then they are shoved aside or forced to step down. Such was the case with Brendan Eich in 2014, none other than Mozilla's CEO at the time. A supporter of California's Proposition 8 back in 2008, he donated 1,000 USD to the cause. Fast forward to 2014 and he had to resign from his position at the company he co-founded. His ideas did not sit well with certain groups and individuals, especially with the gay rights activists. How should we describe this backlash?
I don't know why would you find surprising the fact that some people oppose homosexuality or the movements around it. We all come from different place, we have different backgrounds, thoughts, ideals, values. While it is a hot subject in the Western world, it is insignificant in other places. Africa, for instance, has other burning issues to deal with.
Also, isn't GOG supposed to be a player on the global market rather than cater just to the West?