Posted April 12, 2014
http://www.gamrreview.com/news/91296/two-thirds-of-players-ditch-free-to-play-mobile-games-within-24-hours/
The firm tracked 10 million new players over a 90-day period to get these statistics, tracking data from over 30 games from companies like WB Games, Activision, Epic Games, Zeptolab and Gameloft. 19 percent of players only opened the game once, with 66 percent of players dropping the title within 24 hours. The players spent only 45 cents on average throughout the 90 day period.
The firm tracked 10 million new players over a 90-day period to get these statistics, tracking data from over 30 games from companies like WB Games, Activision, Epic Games, Zeptolab and Gameloft. 19 percent of players only opened the game once, with 66 percent of players dropping the title within 24 hours. The players spent only 45 cents on average throughout the 90 day period.
