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http://www.rtsguru.com/article/2635/Is-This-the-Future-of-Retail-Game-Sales-Stardock-GameStop-Announce-Retail-Partnership-to-Sell-Digital-Games.html
Well, as option for some developers and enhancement of digital shop it is ok, but I wouldn't call this by "retail" - retail must be in box.
Retail advertising without the expense of making boxes, transport etc.
Seems like a logical next step I guess.

Another decade and retail gaming stores may be all but extinct ^^
too busy bustin my ass trying to replace my digi games with real-life touchable product to check it out :)