I mean on this sale (I don't know others), you get a +10% XP boost on EACH purchase you do.

I think maybe they lost money when you buy 1 game at the time. So the bank fee on 1 purchase of credit let them to get the raw money, that's what I think.

There's something machiavellian behind that? Put your tinfoil hats!

maybe, but I think the prime motivator for the 10% is that it is a new feature they are trying to hype.

Or awiens.

Same reason they're trying to push Galaxy, I assume.

Not positive, but it might also cut down on their credit card / merchant account fees.

Edit: dur, the OP basically said the same thing already. So yeah, I agree that's a possibility.

From a legal standpoint the money you put into the wallet are no longer money. They are merely points called "dollars" or whatever the local currency name may be. So keeping money in the wallet is basically a purchase so far as business cash-flow is concerned. Whether later on you buy any game with these points or not is not as important because these funds are available to the corporation immediately.

This it not to say that such practice is underhanded in any way. You still get what you pay for and at the end of the day you still end up with your games. When it comes to running a business, however, this carries a small advantage. For some people, particularly those who don't have easy access to credit cards and online payment methods, this is actually useful (or so I was told when I asked why they were excited about it.)

That reminds me, how do I get them to stop sending me copies of 'The Watchtower'?

I got into some paypal stuff a few years ago. Paypal charges 35 cents plus 2% of the total. That means if you buy a $1 game, Gog gets 63¢ from the purchase, and that's before they split with the publisher.

With the wallet, the initial payment is charged at a much lower loss. Then a $1 purchase is closer to 97¢

Seems like a good reason to push the Wallet to me.

Keep in mind, filling the wallet is a transaction in and of itself as well. The 2% is still the same, though, depending on the amount deposited and overall volume, they may save some money on those $0.35 fees.

Yes, but they are charged up front with a larger transaction, which is better. Consider $50

Paypal 35¢ + 2% = $1.35 = 97.3% value retained of $50.
Credit card charges about 3%, so 97% (slightly less but more or less the same)

All future transactions through the wallet have no hidden or back fees. Now on the spot sales for $1 items net them an additional 30 cents they would have lost in tiny transaction fees.