mechmouse: You've got 2 points where to make an impact
1) Whats the first word you think of when you hear SEGA... I said DRM
2)what can SEGA do to improve (or something like that), simply say you want DRM free games
Sachys: Didnt see that. Likely if you dont tick the right boxes it just finishes the survey.
Wow, it's really odd, to be honest both questions sounds so general that they would fit to every case.
Perhaps it's related to those questions with games you've heard and own (e.g. you have to mark at least one Sega game in each of those questions to "trigger" the question "What can Sega do...").
Fortunately, I had in my case what's necessary to phrase our DRM-free expectation :)
And yes, I know how little (if any) impact it makes. Still - it's the only thing I can do (as a single customer), so I'm still trying :P