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kai2: ... GOG sales prices tend to be either the same or higher than other digital stores (usually higher).

Yes, there are exceptions, but this is the norm for GOG sales prices.
I'm not sure what games you're looking at, but a lot of them have the same price on GOG and Epic if it is on sale on both stores.

It is Steam that isn't advertising a big Winter sale on their home page, but their market share of devotees that will only shop Steam is large enough that they don't have to offer sales.
There are many things GOG needs, but pricing is pretty low on the list.

* GOG needs faith in itself and clientele to stick to an unquestionably DRM-free system so it has an actual competitive advantage against its competition. (It can never compete purely on price, etc.) If GOG were a person, I'd be trying to convince it it's worthy as it is and to get self esteem and to stop trying to chase assholes out there that don't actually care about it. It doesn't need to be another Heather or Mean Girl.

* GOG needs a completely redone games database/catalog and store system so you can actually browse, discover, and use the site to find and buy games. Bundles, editions, demos, soundtracks, et cetera, have really made an already weak system worse. Paint and filters on what's already there isn't going to cut it. It needs major work.

* GOG really needs to get on the Linux train. DRM-free and Linux go hand-in-hand and this is a giant oversight. A lot of otherwise strong GOG-users aren't because of this.

* GOG, after its catalog redo, needs sub-sites, or sister-sites that allow for less-curated (as in "way more open to potentially lower quality or less appealing games; games that GOG rejected not for technical reasons but for audience reasons") experiences for those who prefer it. They're all one place behind the scenes, but separate storefronts, or easily distinguished parts of one storefront.

* GOG needs to gut Galaxy and take it back to its core functionality and purposes. (Then make it cross-platform, DRM-free, etc.) Galaxy 1 should be the starting point for this, and not Galaxy 2. The GOG API should be revised at this time to match the abovementioned elements.

* GOG apparently needs staffing, since it always seems to be a bare minimal skeletal crew barely able to keep the lights on, let alone communicating with developers and publishers about issues (like parity issues when DLC or updates don't come).

All of these would go much further than pricing changes would.
Post edited December 21, 2022 by mqstout