Right? It's insane how hard and fast they've committed to burying themselves, before the Linko event seemingly triggered this cascade I was a die hard supporter, eagerly awaiting new releases, buying things I wanted day one to show support, recommending the store whenever i could, and coming to the forums to goof around and have a laugh...

Like many employees in other companies like Twitter Facebook Paetron Kickstart and others, which are 'activists' first and employees second.